Sierra Entertainment, Inc. is part of Vivendi Games, Inc., a global leader in multi-platform interactive entertainment. Vivendi Games and its subsidiary companies (collectively "Vivendi Games") has developed its websites with the goal of creating an enjoyable experience for all users. This Kids Privacy Policy is designed to answer your questions regarding our privacy policies and principles concerning kids under the age of 13. We take kids' privacy and safety online very seriously, and strive to constantly improve our practices.

Building on our general Privacy Policy, we recognize the need to provide additional privacy protections when children visit the sites on which this Kids' Privacy Policy is posted. We explain those additional protections in this Kids Privacy Policy.

This Privacy Policy will tell you:

• What types of information do we collect about kids?
• How do we use and share the personally identifiable information that we collect from kids?
• What kinds of security measures do we take to safeguard kids' personally identifiable information?
• Who do guests contact with questions or concerns about our Kids' Privacy Policy?

What types of information do we collect about kids?

Kids can surf Vivendi Games' websites, view content, and enjoy many features without any personal information being collected. We don't collect personal information from kids while they use our sites unless they voluntarily register on Vivendi Games' sites.

All of the personal information we receive comes directly from our guests. We collect personal information from kids to:

1. register for our website
2. subscribe to our newsletter
3. participate in polls, surveys, and questionnaires
4. receive customer or technical support

Typically, this information includes:

1. name
2. email address
3. mailing address
4. telephone number; and
5. name and e-mail address of the child's parent

We may collect demographic information (date of birth, gender, and preferences) and combine it with the child's personal information. We will collect this information only if it is properly submitted to us by either the child or parent.

Finally, we may collect demographic information about a kid. For example, if a kid participates in a survey, we may collect those responses. Among them, we may collect age, gender, hobbies, and interests or other demographic information about gaming and preferences. We also use some passive technologies, including cookies and web beacons, to monitor traffic on our websites. This demographic information may be associated with a child's personal information.

How do we use and share the personally identifiable information that we collect from kids?

We may collect personal information from parents to allow kids to participate in certain activities offered on our websites and within our kids' subscription products.

Operational Use.

We may use your child's information to allow your child to send questions or request customer support or request promotional information about new products and features and to participate in polls, surveys, or questionnaires. We also will use that information to send your child email and messages with promotional information about new products and features, special offers, and other interesting events concerning new products, events and other information about Vivendi Games.

Generally, parents have the option of allowing Vivendi Games to collect and use their child's personal information without consenting to the disclosure of their child's personal information to third parties.

If a parent allows us to collect personal information about their kid, we may link certain information collected through technology (e.g. IP address) to that personal information.

We may use the information that we collect from and about kids for our business purposes, including record-keeping, transaction fulfillment, and marketing.

After registration, contact information may also be used to notify users of promotional activities such as contests, sweepstakes, newsletters, or new products, or functional changes to our website or privacy policy. Finally, we may use personal and demographic information for our internal marketing and study ways to better improve our services.

Vendors.

We may share kids' personal information with outside entities hired to assist with internal website support operations (e.g., online product fulfillment, email services, or technical support). These entities have agreed to maintain confidentiality, security, and integrity of all the personal information belonging to kids obtained from us.

We do not share any information about a kid with any third parties unless the disclosure is reasonably necessary to:

1. comply with law, including, for example, to comply with a court order or subpoena;
2. enforce our Terms of Service, or site or game/promotion rules;
3. in connection with the purchase or sale of assets, a merger, reorganization, bankruptcy or similar corporate transaction; or
4. protect the safety and security of our Guests and our websites.

What kinds of security measures do we take to safeguard kids' personally identifiable information?

We take the security and confidentiality of kids' information very seriously. We have implemented technical, administrative, and physical security measures to protect kids' personal information from unauthorized access and improper use. From time to time, we review our security procedures to consider appropriate new technology and methods. However, please understand that, despite our best efforts, no security measure is perfect or impenetrable.

Who do guests contact with questions or concerns about our Kids' Privacy Policy?

If you have questions or wish to send us comments about this Privacy Policy, please send an e-mail with your questions or comments to privacy@vgames.com or write us:

Vivendi Games Privacy Policy
Attn: Privacy Policy Administrator
6060 Center Drive, 5th Floor
Los Angeles, CA 90045
(310) 431-4554